When a fledgling business wants to soar, the first thing it looks for is customers. That is why enterprising people have cooked up several ways of achieving exposure. In the recent years, however, most of these endeavors have turned to conquering the new frontier of marketing that is the Internet.
As online marketing evolved, many business owners have placed their greatest efforts in the field of SEO, or skip search engine optimization. This is with good reason. Among the different possible sources of online leads, search engines have the highest conversion rates. This is even above social media, email lists, local search, and blogs. However, there are a few other viable technologies that people take for granted when it comes to Internet marketing.
One of these is the so-called Pay-Per-Click marketing strategy, a form of advertising where the advertisements are only displayed when your potential customers use search engines to look for keywords related to your site. There is a specialized form of this strategy called “remarketing”, which allows people to see a banner or advertisement leading them back to your site after they visit it. This serves to remind them of their previous visit, increasing the chance that they will deal with you.
Despite having SEO as the most effective when it comes to converting sales, PPC still has the distinction of being the fastest method to drive traffic towards your site. Businesses have been shown to increase their traffic and leads by more than 60%, with 57% of all those who use it greatly increasing their online revenues. These companies also generate a longer lasting impression upon potential customers with ads that follow them as they browse. This happens as long as they are within the realm of the Google Display Network, which is pretty much anywhere on the Internet.
PPC also has advantages over traditional advertisements as you only pay for every click – hence the name. In regular advertisements you will typically pay a huge amount for the media exposure, without being able to target them based on their specific concerns and actual search behavior. You can also use it to your advantage. For example, you can put your phone number in advertisements and not be charged if potential clients or customers do not click on them – even if they do call you using some other means. It is a shortcut for those who do not want to do SEO to reach the first page of search engines. You don’t even have to wait for the SEO research results in order to sign up for PPC.
There are several services online that offer specialized online marketing systems that cater to different needs, from SEO to social media optimization, to the often overlooked PPC. These companies offer a diverse array of services from account setup to conversion tracking and even the task-intensive background research. With such people at the reins of your business marketing strategy, you will surely be able to stand out among the sea of competing products and services.