In online marketing, search engine optimization (SEO) is still crucial. Meanwhile, Google algorithms are becoming smarter every day as the search engine giant aims to allow only authoritative and high-quality websites to appear on its ranking page. Email marketing is still an indispensable tool for digital marketing, similar to social media.
At the same time, content marketing has gained its traction in the marketing world. Many experts believe that developing high-quality content is the new SEO. The primary concern now is this: with the emergence of services and tools that can help businesses to easily develop content, what will be the next big thing?
Also with the popularity of content marketing, consumers will also experience information overload. So how can your business stand out and find a new platform to grow?
Many experts in online marketing believe that the next big thing in the industry is called partnership marketing. For example, if you want to expand your business and you know a non-competitor that also targets the same customers, you can cooperate your campaigns to help each other by cross-promoting each other products or services. Hence, both companies can get more exposure, entice new clients, and increase reach.
Not similar to affiliate marketing, it is difficult to measure cash benefit. This is more about extending offline business cooperation online in a more strategic way.
The first thing that you need to do is to identify who among your non-competitors share the same target market. For every possible partner, take a closer look if the business is producing content that is valuable for your audience. You can then coordinate with the business to discuss your proposal of cooperative marketing. Make certain that you understand the core of the campaign: you will share content that is relevant to your consumers, and the ally will also do the same. Your market will receive more valuable ideas, both businesses will improve its image as a producer of good content, and eventually you can get more customers without exerting too much effort in producing content.
It is also crucial to manage cooperative marketing. There’s no need to go overboard with the process. Just focus on content marketing. Some options include creating a shared email list or creating a private Facebook or Google+ group. You can use this group to post content that you want help in promotions, and also you need to help your allies by sharing and liking their content, posts, or tweets.
Keeping track of the results is also crucial. Be sure to take note if your business and your partners have seen an increase in the number of likes or shares that your content get or if your website has seen a considerable jump in traffic. And most importantly, monitor if the number of your customers has increased.
If you organize your cooperative online marketing, you can easily add it to your marketing mix for only several hours per week. You can create content that you are already doing, share it with your partners, and they will help you to get more reach. You check for what relevant content they have created and want help marketing and you share it to your customer base. This is a win-win situation and your business relationships beyond online marketing will also grow.