Business Goes Social Media Optimization in Online Marketing

Whenever consumers need to check if a product or service is any good, they usually turn to two different things: search engines and social media. Gone are the days when people are simply passive consumers of advertisements. The Internet has provided people with the power to intelligently choose. This is what businesses should make the most out of. Naturally, any entrepreneur seeking to survive in this world will need to provide visible value for his potential consumers. But sometimes, this is not enough. Without the proper tools one could not stand out from the ocean of competitors. One needs to be able to work with the intricacies of online culture to succeed. With the continuous rise in popularity of social networking sites, a new subset of the vaunted SEO (Search Engine Optimization) was born: SMO or social media optimization. This new tool takes advantage of the reviews provided on these sites in order to provide more organic search functionality. While SEO is a system that looks into a very broad range of items within a website, social media optimization focuses on the community aspect of online marketing. The premise is that each recommendation (like, tweet, tag, etc.) that a website […] Read more »