Skipping the SEO

When a fledgling business wants to soar, the first thing it looks for is customers. That is why enterprising people have cooked up several ways of achieving exposure. In the recent years, however, most of these endeavors have turned to conquering the new frontier of marketing that is the Internet. As online marketing evolved, many business owners have placed their greatest efforts in the field of SEO, or skip search engine optimization. This is with good reason. Among the different possible sources of online leads, search engines have the highest conversion rates. This is even above social media, email lists, local search, and blogs. However, there are a few other viable technologies that people take for granted when it comes to Internet marketing. One of these is the so-called Pay-Per-Click marketing strategy, a form of advertising where the advertisements are only displayed when your potential customers use search engines to look for keywords related to your site. There is a specialized form of this strategy called “remarketing”, which allows people to see a banner or advertisement leading them back to your site after they visit it. This serves to remind them of their previous visit, increasing the chance that they […] Read more »

Getting Right to the Customer’s Doorstep through Local SEO

The Internet is the new frontier – and to any aspiring businessman or entrepreneur, it needs to be conquered at all costs. Online marketing has turned into a buzzword within the last decade, and there have been many strategies built to scale it as high as possible. One of the most common tactics that has grown popular is SEO, short for Search Engine Optimization. It is a process that traces its roots to around two decades ago, when search engines started becoming more prominent. Today, search engines are among the top contributors to a website’s conversion rate – even on top of social networking, email lists, and blog posts. From a simple index that lists the keywords found within a website, SEO has turned into a very complicated affair for average entrepreneurs and highly competitive businesses for companies that specialize in all-around website services. Nowadays, every single thing about the website – right down to its images, structure and page depth – is analyzed by the search engine crawlers. There are also other previously unexplored factors that are now in the picture, such as geographical location. And this last one is poised to become a very important aspect of your […] Read more »

SEO for Business Success

When you need to find out anything about anything, there is only one type of website that comes to mind – search engines. In fact, no matter where you are in the world, search engines turn up to be one of the most visited websites alongside social networks. Thus, it is no surprise that search engines have proven to be the new frontier of online advertising. Search engine optimization has evolved as a vital component of any business that seeks to grow, whether online or brick-and-mortar. Any business website without SEO in place might as well be hiding itself. It is essentially the science of improving your site’s ranking among its competitors, allowing your site to be visible on the search engine’s first page. Search engine optimization is a great investment for any internet marketing initiative. For the most part, it is a one-time process with only minor improvements required later on. This is in comparison to “inorganic” or paid search results (i.e., advertisements) that need to be financially sustained on a daily or monthly basis. An SEO optimized website is easily indexed automatically by the search engines’ crawlers. According to statistics, the search engines top the ranks as the […] Read more »

10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website. There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services: Site Evaluation Guide Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability […] Read more »