Skipping the SEO

When a fledgling business wants to soar, the first thing it looks for is customers. That is why enterprising people have cooked up several ways of achieving exposure. In the recent years, however, most of these endeavors have turned to conquering the new frontier of marketing that is the Internet. As online marketing evolved, many business owners have placed their greatest efforts in the field of SEO, or skip search engine optimization. This is with good reason. Among the different possible sources of online leads, search engines have the highest conversion rates. This is even above social media, email lists, local search, and blogs. However, there are a few other viable technologies that people take for granted when it comes to Internet marketing. One of these is the so-called Pay-Per-Click marketing strategy, a form of advertising where the advertisements are only displayed when your potential customers use search engines to look for keywords related to your site. There is a specialized form of this strategy called “remarketing”, which allows people to see a banner or advertisement leading them back to your site after they visit it. This serves to remind them of their previous visit, increasing the chance that they […] Read more »

Business Goes Social Media Optimization in Online Marketing

Whenever consumers need to check if a product or service is any good, they usually turn to two different things: search engines and social media. Gone are the days when people are simply passive consumers of advertisements. The Internet has provided people with the power to intelligently choose. This is what businesses should make the most out of. Naturally, any entrepreneur seeking to survive in this world will need to provide visible value for his potential consumers. But sometimes, this is not enough. Without the proper tools one could not stand out from the ocean of competitors. One needs to be able to work with the intricacies of online culture to succeed. With the continuous rise in popularity of social networking sites, a new subset of the vaunted SEO (Search Engine Optimization) was born: SMO or social media optimization. This new tool takes advantage of the reviews provided on these sites in order to provide more organic search functionality. While SEO is a system that looks into a very broad range of items within a website, social media optimization focuses on the community aspect of online marketing. The premise is that each recommendation (like, tweet, tag, etc.) that a website […] Read more »

Getting Right to the Customer’s Doorstep through Local SEO

The Internet is the new frontier – and to any aspiring businessman or entrepreneur, it needs to be conquered at all costs. Online marketing has turned into a buzzword within the last decade, and there have been many strategies built to scale it as high as possible. One of the most common tactics that has grown popular is SEO, short for Search Engine Optimization. It is a process that traces its roots to around two decades ago, when search engines started becoming more prominent. Today, search engines are among the top contributors to a website’s conversion rate – even on top of social networking, email lists, and blog posts. From a simple index that lists the keywords found within a website, SEO has turned into a very complicated affair for average entrepreneurs and highly competitive businesses for companies that specialize in all-around website services. Nowadays, every single thing about the website – right down to its images, structure and page depth – is analyzed by the search engine crawlers. There are also other previously unexplored factors that are now in the picture, such as geographical location. And this last one is poised to become a very important aspect of your […] Read more »

SEO for Business Success

When you need to find out anything about anything, there is only one type of website that comes to mind – search engines. In fact, no matter where you are in the world, search engines turn up to be one of the most visited websites alongside social networks. Thus, it is no surprise that search engines have proven to be the new frontier of online advertising. Search engine optimization has evolved as a vital component of any business that seeks to grow, whether online or brick-and-mortar. Any business website without SEO in place might as well be hiding itself. It is essentially the science of improving your site’s ranking among its competitors, allowing your site to be visible on the search engine’s first page. Search engine optimization is a great investment for any internet marketing initiative. For the most part, it is a one-time process with only minor improvements required later on. This is in comparison to “inorganic” or paid search results (i.e., advertisements) that need to be financially sustained on a daily or monthly basis. An SEO optimized website is easily indexed automatically by the search engines’ crawlers. According to statistics, the search engines top the ranks as the […] Read more »

What Every Business Ought to Know About Local Business Listing Optimization

Adding important information about your business in local business listings can help your tech-savvy customers find your business. According to research, 25% of online queries include name of city or state, which means customers are using the World Wide Web while looking for local businesses instead of relying on printed business directories. This is a good thing for businesses with local operations as well as for businesses who want to improve their reach in the local market. Google is the biggest search engine, and so its algorithms are important to understand if you want to gain more advantage with your local business listing optimization. Among the most recent updates of Google that should be taken into consideration is the fact that listings for Google Places are putting more emphasis on the title, keywords, and website description. But even if you don’t have a website, you can still rank higher on Google Places as this local business listing optimization is entirely independent of your ranking on the Google search engine results. The introduction of advertising on Google Places initiated better competition in the area of local business listing optimization. Below are some of the effective strategies for optimizing your business in […] Read more »

Important Elements of Digital Marketing

For your business to be successful in the modern world, it is crucial to have a robust online footprint in the World Wide Web. Hence, when a business is planning its marketing campaigns, it should integrate a solid strategy for digital marketing. Without an established plan for digital marketing, important aspects of the business are more likely to suffer such as branding, customer acquisitions, customer retention, and profit generation. The most important elements of internet marketing include organic search, mobile responsiveness, content marketing, social media marketing, and email marketing. All of these elements mixed together will create robust digital marketing campaigns. Content Marketing Content is the driving factor in a digital marketing plan. Running a blog for a website is a good way to provide your visitors with fresh and reliable content. This will help you increase website visitors and customer engagement for better conversions. Creating new and valuable content for your website also creates credibility for the business. Through effective content marketing strategies, you can position your business as an expert in your niche. Organic Search People today search for information online in different ways, the most popular is through search engine results. The first phase of ensuring that […] Read more »

How to Improve Online Marketing for Business

In online marketing, search engine optimization (SEO) is still crucial. Meanwhile, Google algorithms are becoming smarter every day as the search engine giant aims to allow only authoritative and high-quality websites to appear on its ranking page. Email marketing is still an indispensable tool for digital marketing, similar to social media. At the same time, content marketing has gained its traction in the marketing world. Many experts believe that developing high-quality content is the new SEO. The primary concern now is this: with the emergence of services and tools that can help businesses to easily develop content, what will be the next big thing? Also with the popularity of content marketing, consumers will also experience information overload. So how can your business stand out and find a new platform to grow? Many experts in online marketing believe that the next big thing in the industry is called partnership marketing. For example, if you want to expand your business and you know a non-competitor that also targets the same customers, you can cooperate your campaigns to help each other by cross-promoting each other products or services. Hence, both companies can get more exposure, entice new clients, and increase reach. Not similar […] Read more »

Hiring an Internet Marketing Expert Can Grow Your Business

Whether you own a startup business or a multinational company, you need to realize that the online world plays a large role in marketing. The World Wide Web is now being used to reach the right people and the Return on Investment (ROI) can be very impressive. With the different options available and the technical skills needed, you may find it difficult. You can choose to study internet marketing or get the services of an expert. Most business owners need to spend time on other important aspects of the business such as operations and finances, so hiring an expert is often recommended. Digital marketing experts know a lot about keywords, and you don’t. In the past, keywords are the building blocks of internet marketing. But today, keywords have lost some of their shine with marketing efforts increasingly depending on social media. Still, keywords are important in search engine marketing. Business owners who don’t want to hire experts often use free tools for keyword research that is often not 100% effective. You may choose to spend a fixed amount per month but you may not have the expertise to use them to your advantage. Without proper knowledge on keywords, you might […] Read more »

Content Marketing – A Closer Look on the Theory and Application

Content marketing is often regarded as the next big thing in internet marketing. Business owners who know the risk are likely taken aback, because any business solution that is promoted with hype must not be easily accepted without in-depth understanding. Hence, before you go into the development and actual implementation of a content marketing strategy, it is crucial to have a well-defined business goals and the purpose of marketing content, especially for branding and positioning your business. Once you do this, you can easily recognize the objectives of every step and make your decisions and applications. Content marketing, as the name implies, is marketing anything by using content. In a more comprehensive definition, this type of digital marketing is all about creating videos, blog posts, images, infographics, webinars, podcast, and other forms of media that attracts people and builds a positive association with the brand. In a business context, content marketing is a strategy in creating long-lasting relationships with your target market. Conventional advertising strategies are conceptualized to attract viewers using imagery of value to the customer. On the other hand, content promotion delves deeper into the discussion about the needs and thoughts of the customer through the value-driven platform. […] Read more »

10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website. There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services: Site Evaluation Guide Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability […] Read more »