Skipping the SEO

When a fledgling business wants to soar, the first thing it looks for is customers. That is why enterprising people have cooked up several ways of achieving exposure. In the recent years, however, most of these endeavors have turned to conquering the new frontier of marketing that is the Internet. As online marketing evolved, many business owners have placed their greatest efforts in the field of SEO, or skip search engine optimization. This is with good reason. Among the different possible sources of online leads, search engines have the highest conversion rates. This is even above social media, email lists, local search, and blogs. However, there are a few other viable technologies that people take for granted when it comes to Internet marketing. One of these is the so-called Pay-Per-Click marketing strategy, a form of advertising where the advertisements are only displayed when your potential customers use search engines to look for keywords related to your site. There is a specialized form of this strategy called “remarketing”, which allows people to see a banner or advertisement leading them back to your site after they visit it. This serves to remind them of their previous visit, increasing the chance that they […] Read more »